WIRED UK

WIRED is the Magazine for smart, intellectually curious people who need and want to know what’s next. WIRED will always deliver stimulating and compelling content and stunning design and photography. If you want an inside track to the future, then WIRED is your magazine.

CREATING WIRED

It’s time for tech to disrupt business again

Rainbows: 90s anti-fraud tech • The shiny holographic security precautions of yesteryear are now only fit for multicoloured artworks

Netflix’s plan for world domination? Local and global • The streaming service has transformed viewing habits almost everywhere. Now, to grow further, it’s spending £6 billion on original programming

HOW NETFLIX CUSTOMISES WHAT YOU WATCH • Netflix is always testing. Each time you press play, pause, or stop, the service gathers data on your viewing choices to help personalise the shows it offers you.

Dataviz Tech’s first line of defence? Apply for a patent

Neurology by AI • Noor Shaker is using machine learning to develop drugs capable of fixing once incurable brain conditions

India must bridge its technology divide • Unicorns of the subcontinent beware: the lessons of Silicon Valley’s big tech backlash must be learned if it is to avoid its own reckoning

LOCAL HEROES: INDIA’S UNICORNS • India is home to a significant group of billion-dollar startups – the largest outside of the US and China – and that number is growing. Here’s our who’s who of the country’s thriving tech ecosystem.

The channel-hopping YouTuber • Emma Blackery capitalised on her online popularity to switch from in-demand vlogger to full-time musician

The AI-powered pothole buster • A Boston company is creating a suspension system that banishes in-car jolts and bumps

Far out: these lava lamps guard the web

Video gaming’s level-up moment • A new V&A exhibition shines a light on diversity and innovation on the margins

How do you translate an address into 26 languages – and make it sound perfectly natural in each? • What3words gave every location on Earth a three-word English address. Now it’s working to support as many native tongues from around the world as possible

HOW WHAT3WORDS DEALS WITH LINGUISTIC QUIRKS AROUND THE WORLD:

FIGHTING FAKE NEWS WITH VERIFIED PHOTOS

Knitted to measure • Napapijri’s Ze-Knit garments are created in 3D to mould around the human form

A second shot for coffee cups • How two UK companies are turning millions of discarded vessels into sheets of paper

Europe’s 100 Hottest Startups

BARCELONA

AMSTERDAM

LONDON

BERLIN

PARIS

HELSINKI

LISBON

ISTANBUL

STOCKHOLM

TEL AVIV

SNAPSHOT OF EUROPE’S STARTUP ECOSYSTEM:

INTERIORS SPECIAL • The 2018 WIRED interiors special. From bathtubs to knot lights and sound bars to extractor fans, here’s your annual edit of stylish and smart products to bring your home and office to life

What if… The US-China trade deficit wasn’t really a big problem? • Could the cure for the shortfall be worse than the disease?

WORK SMARTER

Tiffany Shlain founder, the Webby Awards

What digital tool do you find indispensable for your working day?

Tech trips The rise of the workation

Matthias Henze CEO, Jimdo • Some startups find their calling not in their core business, but a side project. That’s how it panned out for German entrepreneurs Christian Springub and Fridtjof Detzner, who – while still at school – set up an agency designing websites for small businesses. In 2004, when Matthias Henze joined the company to help it grow, they built their own content management system to lessen their workload.

Citymapper’s open-data mission to make cities more navigable...