Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

TRUMPING THE PRESIDENT • PLATFORMS AND COMPANIES DRAW THE LINE.

CREATIVITY

BIG NUMBER

The Week in Emojis

BRAND MARKETING

YOU HAVE QUESTIONS. WE DO, TOO. • A YEAR INTO COVID-19, THE ADWEEK STAFF IS TRACKING DOWN ANSWERS AND MAKING PREDICTIONS

Will It Stay or Will It Go? • MARKETERS BET ON WHICH PANDEMIC-INSPIRED BEHAVIORS WILL BECOME POST-VACCINE HABITS.

A Year of Reinvention • AGENCIES ARE GAINING MORE CLARITY ON REMAINING VALUABLE TO MARKETERS.

DIVERSITY EFFORTS IN 2021

Creating a Crisis Playbook • MOVING FORWARD, RETAILERS ARE IN A BETTER POSITION TO DEAL WITH SOMETHING AS DEVASTATING AS A PANDEMIC.

Tech With Staying Power • CONSUMERS LEANED MORE ON DIGITAL TOOLS, MUCH OF WHICH WILL OUTLAST THE PANDEMIC.

BRANDS LATCHING ONTO THESE TRENDS DURING THE PANDEMIC

How to Impact Diversity When All Brands Are at Stake • IT’S TIME FOR BRANDS TO FACE THESE ISSUES HEAD ON.

What idiot changed the Burger King logo?

TOP CMOS SHARE GROWTH ADVICE • From cultivating unicorns to planning for the next crisis, eight marketing chiefs share their thoughts on how to succeed in 2021. In honor of the 150th episode of the CMO Moves podcast, we went live for the first time with eight of the world’s top CMOs. Each shared unparalleled advice on what it takes to be a well-rounded marketing leader today and how to cultivate the talent of tomorrow.

OUTLOOK 2021

TOOLS THAT WILL MOVE WORK FORWARD

CONVERGENT TV • From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride.

CONVERGENT TV BY THE NUMBERS

MEDIA • Media Companies Must Lean Into Their Strengths.

MEDIA BY THE NUMBERS

TOP GOALS

PROGRAMMATIC • Ad Tech Is Primed for Its Own Roaring ’20s.

PROGRAMMATIC BY THE NUMBERS

CREATIVITY • What to Expect in Post-Pandemic Production After a Year That Altered Almost Everything.

CREATIVITY BY THE NUMBERS

PREDICTIONS FOR THE YEAR

AGENCIES • After a Year of Turmoil, the Future of Agencies May Well Be Bright.

AGENCIES BY THE NUMBERS

NEW THOUGHT LEADERS TO WATCH

BRAND MARKETING • The Future Was Closer Than Anyone Could Have Known a Year Ago.

BRAND MARKETING BY THE NUMBERS

VRBO • IN THE DEVASTATED TRAVEL INDUSTRY, FEW BRANDS HAVE REASON TO BE OPTIMISTIC—BUT THIS IS ONE OF THEM.

Knows All, Tells All