The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.
NEWS IN LIMBO • GOOGLE AND FACEBOOK SHOW THEIR HANDS.
ROAD TO CHALLENGER BRANDS • MEET THE COMPANIES YOU’LL BE TALKING ABOUT TOMORROW.
CABLE’S NEXT CULLING • MANY NETWORKS ARE STILL PROFITABLE, BUT A SHAKE-UP IS COMING.
SPAC Attack • FLUSH WITH CASH, DIGITAL PUBLISHERS ARE TURNING TO A NEW FORM OF INVESTOR AS TRADITIONAL BUYERS DRY UP.
Sessionability Needs More Accountability • AS A LABEL, IT’S BEING APPLIED TO EVERYTHING FROM IPAS TO HARD SELTZERS.
The QR Code Connection • A NEARLY 30-YEAR-OLD TECHNOLOGY HAS CAUGHT A SECOND WIND, THANKS TO THE PANDEMIC.
How David Beats Goliath in the Battle of Brand Perception • READ THE ROOM.
MAGDA YRIZARRY • SVP, CHIEF DIVERSITY OFFICER, VERIZON
TIM MAPES • THE DELTA AIR LINES CMCO TALKS BRANDING FROM THE INSIDE, SUSTAINABILITY AND REFLECTING THE REAL WORLD.
A Natural • Jennifer Garner and Once Upon a Farm are challenging (and changing) children’s food for good.
Star-Studded Pandemic Response
Brands Latch Onto ‘The Power of Jennifer’
CHALLENGER BRANDS • THE TOP COMPANIES SHAKING UP INDUSTRIES FROM FASHION TO PHARMACY THAT DEFINE WHAT IT MEANS TO DISRUPT.
ONCE UPON A FARM
BANZA
HILL HOUSE HOME
WELLY
TRUFF
AIRTABLE
TRULY
SCOUT
VIRGIN VOYAGES
OBÉ FITNESS
EVERLYWELL
BOMBAS
CAMEO
THREDUP
JUST EGG
BEAUTYCOUNTER
NTWRK
DUTCHIE
SHAPERMINT
DAVE
TESLA
MEGABABE
VISIBLE
PROSE
CAPSULE
DOORDASH
Utz • THE SMALL-TOWN POTATO CHIP WITH THE STRANGE-SOUNDING NAME JUST TURNED 100—AND IT HAS BIG PLANS.
Finding Comfort in Mobile Video • CONSUMERS ARE USING APPS FOR EVERYTHING FROM DISTRACTION TO ENTERTAINMENT.
The Vermont Hippie Challenger Brand