The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.
FREE BEER, ANYONE? • ANHEUSER-BUSCH WANTS TO HELP MEET U.S. VACCINATION GOALS BY JULY 4.
CREATIVITY • GLAAD and Getty Images Partner to Improve LGBTQ+ Representation in Advertising
BIG NUMBER
THIS WEEK’S COVER
MOOD BOARD • The Week in Emojis
AUTHENTIC BRANDS GROUP TAPS MASSIVE POTENTIAL OF NFTS
CARA SYLVESTER • FOR TARGET’S NEW CMO, MARKETING IS A BALANCE OF ART AND SCIENCE.
MEET THE CREATORS WHO EXPANDED OUR WORLD WHEN WE NEEDED IT MOST • OUR BIGGEST ISSUE OF THE YEAR.
BOOZE-FREE GOES MAINSTREAM • CONSUMERS WANT EXCITING OPTIONS EVEN IF THEY CHOOSE TO ABSTAIN FROM ALCOHOL.
Apple iOS Sends Advertisers Scrambling • AND SOME WONDER IF MORE IS TO COME IN REGARD TO MOBILE ADS.
Legacy Retailers Look For Openings • AFTER A YEAR OF HARDSHIP, OPPORTUNITIES ARE BLOSSOMING AGAIN.
Everyone’s an Influencer. Now What? • OVER TIME, AD REVENUE WILL BECOME A LESS RELIABLE SOURCE OF INCOME.
Summer of Experiential • COOPED-UP CONSUMERS ARE CHOMPING AT THE BIT TO ATTEND EVENTS AGAIN.
KEN GIBBS • HEAD OF SERIES SOCIAL AT AMAZON
PRESSURE AND PERMISSION TO EVOLVE AS A CMO • SADIRA FURLOW HAPPY MONEY CMO ON TRUSTING THE LEADERS WHO PUSH YOU AND MANAGING REMOTE TEAMS.
CREATIVE 100
JUST RUFFIN IT • THE COMEDIAN’S UNCONVENTIONAL APPROACH TO LATE NIGHT MADE THE AMBER RUFFIN SHOW AN UNEXPECTED HIT—SURPRISING EVEN RUFFIN HERSELF.
AMBER’S ADVICE COLUMN
ICONS AND INFLUENCERS • GET TO KNOW THE CELEBRITIES AND SOCIAL MEDIA PIONEERS GETTING AUDIENCES’ ATTENTION
ARTISTS AND AUTHORS • DISCOVER THE WRITERS AND VISUAL CREATORS MAKING SENSE OF AN INCREASINGLY COMPLEX WORLD
EXPLORE THE FULL CREATIVE 100 LIST AT ADWEEK.COM
BRANDED CONTENT INNOVATORS • LEARN ABOUT THE CREATIVES WHO SET THE BAR FOR BRANDS WHEN IT COMES TO QUALITY AND ORIGINALITY
AGENCY TALENT TO WATCH • KEEP AN EYE ON THESE TALENTS AND DUOS BELOW THE RANK OF EXECUTIVE CREATIVE DIRECTOR
AGENCY LEADERS • THESE BOLD EXECS ARE TAKING RISKS, ACHIEVING RESULTS AND SETTING NEW STANDARDS FOR THEIR CLIENTS AND TEAMS
MEDIA INNOVATORS • INTRODUCING THE BROADCASTERS, PUBLISHERS AND PODCASTERS RISING TO PROMINENCE IN AN EVER MORE MULTIFACETED FIELD
INTERNATIONAL AGENCY LEADERS • INTRODUCING THE TALENTS FROM ABROAD WHO ROSE TO THE OCCASION WITH FRESH IDEAS AND UNFORGETTABLE WORK
VISIONARY DIRECTORS • MEET THE FILMMAKERS BEHIND SOME OF TODAY’S MOST INVENTIVE STORYTELLING
TV AND STREAMING INNOVATORS • MODERN TELEVISION’S CREATIVE TALENTS WHO ROSE TO THE OCCASION WHEN AUDIENCES CRAVED COMFORT, EMPATHY AND DISTRACTION
AIRBNB EXPERIENTIAL BRAND OF THE YEAR
Roomba • HOW A MARS MISSION, A TOY DOLL AND A SHARK CAT CONSPIRED TO MAKE A ROBOT VACUUM FAMOUS.
The Mother of Wi-Fi