Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

CREATIVITY

BIG NUMBER

The Week in Emojis

I WANT MY CAMEO

CASEY McDONALD • FROM SMALL-TOWN NEWS TO DTC BRAND STARS.

Fall’s Biggest Bets • HERE ARE THE SHOWS BROADCASTERS THINK HAVE THE BEST CHANCE OF BREAKING OUT:

LINEAR FALL TV BOUNCE BACK • BROADCASTERS EXPECT RATINGS GAINS THIS SEASON AS SOME ‘NORMALCY’ RETURNS.

New Text From: [Brand] • SMS MARKETING IS BECOMING A MORE VIABLE WAY TO REACH CONSUMERS—AND RETAIN FIRST-PARTY DATA.

Crypto Crackdown • LEGIT BLOCKCHAIN BUSINESSES FEAR GETTING LUMPED IN WITH SCAMMERS AS REGULATIONS INCREASE.

FIXING UP CONSUMERS’ CLOSETS • APPAREL BRANDS ARE HITTING SECONDHAND MARKETPLACES FOR SUSTAINABILITY AND TO FIND NEW REVENUE STREAMS.

The Trust Gap • WHY SO FEW CEOS BELIEVE CMOS CAN GROW THEIR BUSINESSES.

Music of the Heart • WHEN MARKETING TO HISPANIC CONSUMERS, DITCH THE SPORTS REFERENCES AND TURN UP THE TUNES.

AMY HUFFT • HEAD OF GLOBAL BRAND MARKETING AND COMMUNICATIONS, SHOPIFY

DOING THINGS DIFFERENTLY • JEFF JENKINS CARTER’S EVP OF GLOBAL MARKETING ON EMPATHETIC LEADERSHIP AND MAKING YOUR OWN LANE.

Brand Genius

BRAND VISIONARY JL • JENNIFER LOPEZ A GLOBAL ICON WHO’S BEEN BUILDING HER PERSONAL BRAND SINCE LONG BEFORE IT WAS FASHIONABLE, HER STAR JUST KEEPS RISING.

SUPPORTING LATINX ENTREPRENEURS WITH GOLDMAN SACHS

Mary Beth Laughton • President and CEO, Athleta

Tariq Hassan • Chief marketing officer, Petco

Nick Tran • Global head of marketing, TikTok

Barbara Messing • Chief marketing and people experience officer, Roblox

Alan Bethke • SVP of marketing, Subaru of America Inc.

Raja Rajamannar • Chief marketing and communications officer, Mastercard

Dara Treseder • SVP, head of global marketing and communications, Peloton

Sweta Patel • VP of growth marketing, Roku

Doug Palladini • Global brand president, Vans

Lish Kennedy • VP of global brand marketing, Vrbo

BRANDWEEK Constellation AWARDS • This year’s winners demonstrated the power of creative collaboration when it comes to producing impactful marketing.

The McFlurry • BORN IN CANADA, MCDONALD’S FROZEN, TREAT-LADEN DESSERT IS BELOVED IN 99 COUNTRIES—TOO BAD IT’S SO HARD TO GET ONE.

Ride Hard or Stay Home