Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

INTO THE METAVERSE • CAN MARKETERS AFFORD TO IGNORE ROBLOX?

CREATIVITY

BIG NUMBER

The Week in Emojis

BETTER OFF VAXXED

BRITTANY BOSCO • FROM FASHION DESIGN TO THE AGENCY WORLD.

Throwing Retail for a Loop • WHEN ‘REDUCE’ AND ‘RECYCLE’ DON’T PAN OUT, BRANDS LOOK TO ‘REUSE’ FOR PACKAGED GOODS.

A CLOSER LOOK: FRED MEYER

FRAUD PREVENTION TACTICS

CALMING FRAUD CONCERNS • FRAUDSTERS ARE STEALING AD DOLLARS IN CTV, AND IAB’S RELAUNCHING ADS.CERT AS A POTENTIAL SOLUTION.

NO COLLEGE DEGREE NECESSARY • FOLLOWING BIG TECH’S LEAD, AGENCIES ARE NO LONGER REQUIRING A TRADITIONAL EDUCATION FROM JOB CANDIDATES.

The Legend of the LGBTQ+ Leader • THE ERA OF QUEER AGENCY ICONS IS UPON US.

Let’s Go to the Mall • CONSUMERS SOUGHT OUT PHYSICAL STORES FOR SCHOOL SUPPLIES AS IN-PERSON CLASSES RESUMED.

GABE ALONSO • HEAD OF DIGITAL PLATFORMS AND COMMUNITY PEPSICO ENERGY DRINKS

HUMILITY OVER HIERARCHY • NED DUGGAN BACARDÍ RUM’S GLOBAL SVP CREATES SPACES FOR PEOPLE TO THRIVE.

ALL IS NOT LOST • Daniel Dae Kim, the actor, activist, and our 2021 honoree, is ardently advocating for Asian Americans, in Hollywood and their neighborhoods.

ON THE SMALL (AND BIG) SCREEN • KIM BROKE THROUGH AS AN ACTOR IN 2004, WHEN HE WAS CAST AS JIN-SOO KWON IN LOST.

AAPI AWARENESS TOOLKIT • WANT TO BECOME MORE INFORMED ON AAPI ISSUES BUT DON’T KNOW WHERE TO START? DANIEL DAE KIM RECOMMENDS A NUMBER OF HELPFUL RESOURCES.

The Streaming Wars’ Next Battle: The Real World • Streamers added armies of viewers stuck at home. Now they’re fighting to keep them as people venture out.

GROWTH CHART • Almost every major streaming service exceeded forecasts for subscribers in 2021. Here’s a comparison of their relative year-over-year figures.

The Aflac Duck • THE STORY OF THE FINE-FEATHERED INSURANCE MASCOT AT THE BEAK OF HIS POPULARITY.

That’s Ms. to You, Sir