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Adweek

Oct 04 2021
Magazine

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

AND WE’RE BACK! • U.S. AD SALES FORECAST TO HIT $278 BILLION THIS YEAR.

CREATIVITY

BIG NUMBER

The Week in Emojis

THIS IS AWKWARD

RAVI AMARATUNGA HITCHCOCK • THERE ARE NO LIMITS AT HIS CREATIVE AGENCY SOURSOP.

THE STREAMING WARS’ MVP? VERIZON • ‘WIN-WIN’ GIVEAWAYS PROVIDE STREAMERS SCALE AND TELCOS COMPETITIVE OFFERS.

FREE TRIAL FREE-FOR-ALL • OTHER WIRELESS COMPANIES ARE ALSO DABBLING IN THE STREAMING GIVEAWAY GAME.

Green Is the New Black • IT’S A GOOD TIME TO BE A PUBLISHER THAT IS CLIMATE-CONSCIOUS.

Color It Red • MARKETING PERIOD PRODUCTS INVOLVES MORE TRANSPARENCY AROUND AN OFTEN STIGMATIZED TOPIC.

Something to Talk About

Happy Holiday Hiring • SMALL BUSINESSES MAY STRUGGLE TO KEEP UP AS BIG RETAILERS OFFER MORE AND MORE INCENTIVES.

MORE THAN A VISA • IMMIGRANTS CAN MAKE AGENCIES AND THEIR WORK BETTER, BUT THEY NEED SUPPORT TO RISE.

JACKIE GAGNE • SVP OF MULTICULTURAL MARKETING WARNERMEDIA

THE POWER OF COMMUNITY • ELECTRONIC ARTS AND GATORADE CMOS ON WHY SHARING IS THE KEY TO GREAT EXPERIENCES.

ADWEEK® FASTEST GROWING AGENCIES

TOP 75 AGENCIES (BY % CHANGE IN REVENUE)

TOP 10 AGENCIES (% CHANGE IN REVENUE) • Agency growth means looking to the future and trying to predict what will happen. It involves forecasting, being at the top end of trends and having a little bit of luck along the way. It also involves changing course when needed and not giving up when the unexpected happens. Each individual agency must chart its own unique path to success, and Adweek’s top 10 Fastest Growing agencies have all found their way to the top.

LARGE AGENCIES (Over 200 employees) • Adweek’s top large agencies think big and do big work to prove it. These shops represent both U.S. and international regions and speak to worldwide audiences. Here are the Fastest Growing large agencies (over 200 employees) by percent change in revenue.

MEDIUM AGENCIES (51-200 employees) • This year’s batch of burgeoning midsize shops comprises some big-name brands that nonetheless maintain a leaner workforce. Here are the Fastest Growing medium agencies (51-200 employees).

WOMEN-LED AGENCIES • Women are increasingly better represented in C-suites across the country and globally than they were just a few years ago. Women are also running some of the top shops in Adweek’s Fastest Growing agencies, and we hope this portion of the list keeps growing each year. Here are the Fastest Growing women-led agencies.

MINORITY-LED AGENCIES • As DEI officers are hired around the industry, more minorities are heading up agencies, truly making a difference. Here are Adweek’s Fastest Growing minority-led agencies, which are effecting change by weaving DEI into the fabric of their companies.

INTERNATIONAL AGENCIES • Adweek’s readers are all over the globe, and as the agency world continues to become more global, shops are continuing to grow in every region, from Europe to South America, Asia and beyond. Here are the Fastest Growing international agencies by percent change in revenue.

SOUTHEAST AGENCIES • The Southeast continues to grow, and with that growth comes more prominent agencies in the region. From Richmond to Atlanta and Baton Rouge, the agencies on this list are helping bring more prominence to the area. Here are the Fastest Growing agencies in the Southeast.

WEST / SOUTHWEST AGENCIES • Agencies in the thriving West and Southwest regions...


Expand title description text
Frequency: Monthly Pages: 44 Publisher: Adweek, LLC Edition: Oct 04 2021

OverDrive Magazine

  • Release date: October 3, 2021

Formats

OverDrive Magazine

Languages

English

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

AND WE’RE BACK! • U.S. AD SALES FORECAST TO HIT $278 BILLION THIS YEAR.

CREATIVITY

BIG NUMBER

The Week in Emojis

THIS IS AWKWARD

RAVI AMARATUNGA HITCHCOCK • THERE ARE NO LIMITS AT HIS CREATIVE AGENCY SOURSOP.

THE STREAMING WARS’ MVP? VERIZON • ‘WIN-WIN’ GIVEAWAYS PROVIDE STREAMERS SCALE AND TELCOS COMPETITIVE OFFERS.

FREE TRIAL FREE-FOR-ALL • OTHER WIRELESS COMPANIES ARE ALSO DABBLING IN THE STREAMING GIVEAWAY GAME.

Green Is the New Black • IT’S A GOOD TIME TO BE A PUBLISHER THAT IS CLIMATE-CONSCIOUS.

Color It Red • MARKETING PERIOD PRODUCTS INVOLVES MORE TRANSPARENCY AROUND AN OFTEN STIGMATIZED TOPIC.

Something to Talk About

Happy Holiday Hiring • SMALL BUSINESSES MAY STRUGGLE TO KEEP UP AS BIG RETAILERS OFFER MORE AND MORE INCENTIVES.

MORE THAN A VISA • IMMIGRANTS CAN MAKE AGENCIES AND THEIR WORK BETTER, BUT THEY NEED SUPPORT TO RISE.

JACKIE GAGNE • SVP OF MULTICULTURAL MARKETING WARNERMEDIA

THE POWER OF COMMUNITY • ELECTRONIC ARTS AND GATORADE CMOS ON WHY SHARING IS THE KEY TO GREAT EXPERIENCES.

ADWEEK® FASTEST GROWING AGENCIES

TOP 75 AGENCIES (BY % CHANGE IN REVENUE)

TOP 10 AGENCIES (% CHANGE IN REVENUE) • Agency growth means looking to the future and trying to predict what will happen. It involves forecasting, being at the top end of trends and having a little bit of luck along the way. It also involves changing course when needed and not giving up when the unexpected happens. Each individual agency must chart its own unique path to success, and Adweek’s top 10 Fastest Growing agencies have all found their way to the top.

LARGE AGENCIES (Over 200 employees) • Adweek’s top large agencies think big and do big work to prove it. These shops represent both U.S. and international regions and speak to worldwide audiences. Here are the Fastest Growing large agencies (over 200 employees) by percent change in revenue.

MEDIUM AGENCIES (51-200 employees) • This year’s batch of burgeoning midsize shops comprises some big-name brands that nonetheless maintain a leaner workforce. Here are the Fastest Growing medium agencies (51-200 employees).

WOMEN-LED AGENCIES • Women are increasingly better represented in C-suites across the country and globally than they were just a few years ago. Women are also running some of the top shops in Adweek’s Fastest Growing agencies, and we hope this portion of the list keeps growing each year. Here are the Fastest Growing women-led agencies.

MINORITY-LED AGENCIES • As DEI officers are hired around the industry, more minorities are heading up agencies, truly making a difference. Here are Adweek’s Fastest Growing minority-led agencies, which are effecting change by weaving DEI into the fabric of their companies.

INTERNATIONAL AGENCIES • Adweek’s readers are all over the globe, and as the agency world continues to become more global, shops are continuing to grow in every region, from Europe to South America, Asia and beyond. Here are the Fastest Growing international agencies by percent change in revenue.

SOUTHEAST AGENCIES • The Southeast continues to grow, and with that growth comes more prominent agencies in the region. From Richmond to Atlanta and Baton Rouge, the agencies on this list are helping bring more prominence to the area. Here are the Fastest Growing agencies in the Southeast.

WEST / SOUTHWEST AGENCIES • Agencies in the thriving West and Southwest regions...


Expand title description text