Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

GOTTA HAND IT TO ’EM • PALM VEIN SCANNING IS THE FUTURE OF IDENTITY.

CREATIVITY

BIG NUMBER

The Week in Emojis

REDEFINING WEALTH

SIMONE S. OLIVER • FROM MEDIA TO TECH AND BACK AGAIN WITH REFINERY29’S GLOBAL EDITOR IN CHIEF.

PLACE YOUR BETS • AS PUBLISHERS EMBRACE SPORTS BETTING, ADVERTISERS ARE LESS CONCERNED ABOUT BRAND SAFETY.

A Hard Sell on 5G • CARRIERS ARE TRYING TO SHOW CONSUMERS THE SERVICE IS VIABLE, BUT SKEPTICISM REMAINS.

Productions Go Green • THE GREEN THE BID MOVEMENT WANTS CLIENTS, AGENCIES AND CREWS TO JOIN A SUSTAINABILITY PLEDGE.

Amazon Gets Smart About TVs • ITS NEW TELEVISION LINE AIMS FOR A BIGGER SLICE OF THE CTV PIE.

FROM CTV TO SMART TV • SEVERAL CONNECTED TV PLAYERS HAVE BRANCHED OUT FROM DEVICES TO SMART TVS:

Reaping What We Sow • MARKETERS PLAY A VITAL ROLE IN OUR FOOD SYSTEM.

SHOPPERS ARE NOT WAITING FOR BLACK FRIDAY • GIFT-GIVERS ARE BUYING EARLY, LEAVING EXPERIENCES ON THE SHELF AND OPTING FOR CLASSICS LIKE ELECTRONICS AND CLOTHES.

LARISA JOHNSON • VP OF PAID AND CRM MEDIA, NATIONAL BASKETBALL ASSOCIATION

KNOW YOUR PRODUCT’S POTENTIAL • JEREMI GORMAN THE FUTURE IS AUGMENTED REALITY, SAYS SNAP’S CHIEF BUSINESS OFFICER.

MEDIA PLAN OF THE YEAR • OUR 24 WINNERS, FROM UBER AND LEXUS TO COMEDY CENTRAL AND NETFLIX, EMPLOYED STRATEGIES THAT INSPIRED, INFORMED AND CUT THROUGH THE NOISE.

UBER | ‘MOVE WHAT MATTERS’ | MEDIACOM

Lush • THE STORY OF THE AROMATIC SOAP SHOP THAT PUT COLOR IN YOUR SHOWER AND BOMBS IN YOUR BATH.

It Doesn’t Ring a Bell