Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

HOW TO BE A BRAND ON TIKTOK • THE SECRETS OF MONDELEZ’S SUCCESS.

CREATIVITY

The Week in Emojis

ADWEEK

KIMBERLY WILSON • THE SIRIUSXM SVP FOUND HER PATH IN A ROM-COM.

GETTING BRANDS TO NET-ZERO • IN A MARKET FLOODED WITH ECO LABELS, CLIMATE NEUTRAL HELPS BRANDS MINIMIZE IMPACT.

THE COST OF CARBON NEUTRALITY • HOW MUCH EACH BRAND PAYS TO OFFSET UNAVOIDABLE CARBON EMISSIONS VARIES GREATLY BY INDUSTRY AND THE SIZE OF ITS OPERATIONS.

A Drop in Reverse Auctions • AGENCY AND CLIENT RELATIONSHIPS ARE EVOLVING AS BRANDS SEEK DEEPER INTEGRATIONS WITH THOSE THEY WORK WITH.

Will Brands Finally Say ‘No’ to Fur? • LUXURY IS RECKONING WITH CERTAIN ANIMAL PRODUCTS AS CONSUMERS TAKE A STAND.

The Modern Drinker Is Sober and Carb-Conscious • A BREWING UPHEAVAL IN THE BEVERAGE CATEGORY OFFERS A LESSON TO ALL BRANDS.

We’re Ready to Celebrate Again • THE HOLIDAY SEASON LOOKS BRIGHT.

BECKY KEKULA • DIRECTOR OF DISABILITY EQUALITY INDEX DISABILITY:IN

INSATIABLE DRIVE TO INNOVATE KENNY MITCHELL • THE SNAP CMO ON ALWAYS WORKING TO INSPIRE ACTION.

Courtney A. Kemp • She turned Starz’s Power into a hit franchise—and now she’s Netflix-bound.

Casey Bloys • When the pandemic hit, the HBO and HBO Max content chief doubled down on big creative projects like The White Lotus.

Sterlin Harjo • The Reservation Dogs co-creator upends all of TV’s old rules, giving Indigenous people a long-overdue spotlight

TELEVISION HOT LIST

Meredith Kopit Levien • The New York Times CEO reflects on her first year on the job and her focus on advancing the culture at the paper to benefit staffers and readers.

David Haskell • With an eye toward ambitious reporting and subscriptions, the New York Magazine EIC sets the publication’s vision.

PUBLISHING HOT LIST

Manny MUA • On a mission to spread the science behind Covid vaccination, he dove headlong into the divisive debate, at the urging of President Biden.

Vanessa Pappas • The TikTok COO is pushing the platform not only to survive, but to thrive despite efforts to ban it.

DIGITAL HOT LIST

ADWEEK BRAND STORY TELLING AWARDS • THESE BRANDS HARNESSED HOPE, HUMOR AND HISTORY TO MAKE THEIR VALUES CLEAR AND THEIR VOICE UNDERSTOOD FOR A GENERATION OF CONSUMERS DEMANDING NOTHING LESS.

Spirit Halloween • IN THE CHILL OF NIGHT, THIS POP-UP RETAILER BRINGS HALLOWEEN TO MILLIONS—THEN VANISHES INTO THIN AIR.

1930s Getting Jacked