Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

FROM FACEBOOK TO META • ZUCKERBERG SETS HIS SIGHTS ON THE METAVERSE.

CREATIVITY

3 hours, 8 mins

The Week in Emojis

SEEING GROWTH

CAROLYN ARONSON • HER PASSION GOT HER TO THE SUPER BOWL.

NFT’S GREEN THREAT • NONFUNGIBLE TOKENS LOSE THEIR ALLURE AS PUBLISHERS AND BRANDS CONSIDER ENVIRONMENTAL IMPLICATIONS.

Cannatech’s Boom • THE TECH FIRMS FUELING CANNABIS SALES ARE EXPLODING IN VALUE AS STATE LEGALIZATIONS INCREASE.

MARKETING MONEYBALL • SPORTS IS LEVELING THE PLAYING FIELD FOR ENDORSEMENTS WITH THE HELP OF DATA, AI AND FAN-FOCUSED ADS.

We’re All in the Influencer Economy Now • WHAT LEGACY BRANDS CAN LEARN FROM THE DTC PLAYBOOK.

Put a Logo on It • MILLENNIAL AND GEN Z CONSUMERS PUT A LOT OF STOCK IN HOW A COMPANY BRANDS ITSELF THROUGH DESIGN.

MIKI AGRAWAL • FOUNDER, TUSHY

LETTING PERSONAL VALUES GUIDE YOUR WORK • TRISTAN WALKER FOUNDER AND CEO OF BEAUTY BRAND WALKER & COMPANY ON LEADING WITH EMPATHY.

CELEBRATING THE BEHIND-THE-SCENES SUPERSTARS OF THE MARKETING, MEDIA AND TECH WORLD

PURVEYOR OF PURPOSE • GOOGLE VP OF GLOBAL MARKETING MARVIN CHOW SPEARHEADS THE TECH GIANT’S SINCERE, IMPACTFUL APPROACH TO CAUSE MARKETING.

Yankee Candle • HOW A BROKE TEENAGER’S CHRISTMAS GIFT BECAME A $1.9 BILLION COLOSSUS.

There Goes the Neighborhood