Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

CES YOU IN VEGAS • WHAT TO EXPECT AS THE TECH SHOWCASE RETURNS TO SIN CITY.

RYAN RIESS • HOW A UNIVERSITY COUNSELOR LANDED AT THE HERSHEY COMPANY.

CONVERGENT FUTURES • INTRODUCING ADWEEK’S 2022 GLOBAL THEME

TIKTOK, EVOLVED • MARKETING ON THE PLATFORM NO LONGER MEANS HOPPING ON MEMES AND FLEETING TRENDS.

Sliding Into Your DMs • MORE RETAILERS ARE LOOKING TO CONVERSATIONAL COMMERCE AS AI IMPROVES.

LIVE SPORTS FUEL STREAMING AND LINEAR TV • AFTER OVERLOOKING DIGITAL BUYS, MARKETERS NOW EMBRACE BOTH PLATFORMS.

FIRED UP • CANNABIS HAS BOOMED DURING THE PANDEMIC AND SHOWS NO SIGN OF SLOWING DOWN.

5 Ways to Make the Most of CES 2022 • THIS IS NOT THE YEAR TO WING IT AT THE BIGGEST TECH CONVENTION.

Working Out a New Norm • HYBRID EMPLOYEES ARE EXERCISING MORE, WHICH IS MAKING THEM MORE OPTIMISTIC AND LESS STRESSED.

KIMBERLY KREUZBERGER • FOUNDER, PIVOT PROJECTS

THRIVE IN KNOWING WHO YOU ARE • CARL LOREDO FOR THE WENDY’S CMO, IT’S MORE FUN TO BE NO. 2.

CONVERGENT FUTURES OUTLOOK 2022

HOT TAKE

The Year of Consolidation

USING LINEAR TO BOOST STREAMING

HOT TAKE

The Year of CTV

BRINGING BUYING [BACK] TOGETHER

HOT TAKE

The Year of Value

REUNITED (AND IT FEELS SO GOOD)

HOT TAKE

The Year of Purpose

MEET THE CMO+

HOT TAKE

The Year of Metaverse Advertising

AI AND THE CREATIVE PROCESS

HOT TAKE

The Year of Unintended Consequences

COMMERCE COMES TO THE FOREFRONT

Is This the Year Brands Get Serious About CRYPTO? • THE TECH WILL HAVE A DEDICATED SPACE ON THE MARKETING FLOOR AT CES FOR THE FIRST TIME.

HOT TAKE

Zoltar • WHAT WILL 2022 BRING? THIS FAMOUS COIN-OP MYSTIC PROBABLY KNOWS.

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