The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.
OUT OF OBS‘QR’ITY • WHY QR CODES ARE HERE TO STAY.
CREATIVITY
112.3 MILLION
The Week in Emojis
NO SACRED HORSES
GREG VIA • HOW A TRACK AND FIELD COACH BECAME AN ESPORTS AGENT.
ADDRESSING THE ELEPHANT ON THE TRACK • NASCAR IS CONFRONTING ITS ISSUES WITH RACISM BY UPPING ITS DEI EFFORTS.
MOVIN’ ON UP • BRANDS ARE PARTNERING WITH CREATORS TO DRIVE SALES THROUGH AFFILIATE LINKS.
Transcending Screens • HOW SPORTS BRANDS ARE BUILDING VIRTUAL CONNECTIONS FOR REAL-WORLD GROWTH.
Finding Meaning In the Metaverse • HERE’S WHAT WEB3 PIONEERS WILL NEED TO GET RIGHT.
Wise Up, Smart Homes • THE REALITY OF INTERNET-ENABLED DEVICES IS FALLING SHORT OF CONSUMER EXPECTATIONS.
KATHY PARKER • PRESIDENT AND GLOBAL CMO GREY GOOSE AND PATRÓN, BACARDI
THE MYSTICAL ART OF MARKETING • DENNY TU IMAX’S CMO ON FINDING THE BALANCE BETWEEN HEAD AND HEART.
KEVIN DURANT MEANS BUSINESS • WITH VENTURES SPANNING TECH AND MEDIA, THE NBA SUPERSTAR SHOWS HOW BUSINESS-SAVVY ATHLETES CAN FUEL INNOVATION.
GOLDEN OPPORTUNITY
FRANCHISE PLAYERS • DURANT HAS TAKEN INSPIRATION FROM SOME OF HIS NBA PREDECESSORS, PARTICULARLY THOSE WHO’VE SEEN SUCCESS BEYOND BASKETBALL.
Nice Going • BREEZE AIRWAYS’ APPROACH TO CUSTOMER EXPERIENCE HAS MADE IT AN INSTANT CHALLENGER TO MAJOR AIRLINES AND LOW-COST COMPETITORS ALIKE.
Where Are They Now? • THE U.S. AIRLINE INDUSTRY HAS BEEN RESHAPED BY A SERIES OF LOW-COST CHALLENGERS. THESE WERE THE CARRIERS THAT CHANGED THE GAME.
The Southwest Standard
MIRI MILLER • DEPUTY GENERAL COUNSEL, DENTSU
Leica • THE PRICEY BUT INCOMPARABLE GERMAN CAMERA THAT MADE PHOTOGRAPHY PORTABLE.
Tell It to the Box