Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

C-SUITE SHUFFLE • UNILEVER BECOMES THE LATEST COMPANY TO DROP THE CMO ROLE.

CREATIVITY

BIG NUMBER

The Week in Emojis

ADWEEK PODCAST NETWORK

TANYA GILES • PARAMOUNT’S TOP PROGRAMMER IS LIVING HER DREAM.

IN THE PAINT • MURALS, INTERACTIVE DIGITAL INSTALLATIONS AND AN ‘ANTI-BILLBOARD APPROACH’ HELP ART-BASED MARKETER MUROS AND ITS SPORTS PARTNERS STAND OUT OUTDOORS.

TO DEFEND OR NOT TO DEFEND? • RECENT NEW BUSINESS REVIEWS ARE TELLING: INCUMBENTS RARELY WIN.

DEFEND TO THE END

What Does the Future Hold For America’s Alt-Weeklies? • AFTER A WAVE OF PANDEMIC CLOSURES, THE INDUSTRY PLOTS A NEW PATH FORWARD.

4/20 Marketing Grows Up • WHILE MESSAGING AROUND THE BLACK FRIDAY OF WEED ONCE WINKED TO CANNABIS INSIDERS, IT NOW WELCOMES A WIDER AUDIENCE.

HIGH TIME

Out With the Old • IN WITH THE FLEXFRONT.

In-Person Is Back—for Some Events • VIRTUAL AND IRL GATHERINGS ARE POISED FOR GROWTH IN 2022.

MATT REPICKY • SVP AND CHIEF BRANDS OFFICER, TAILORED BRANDS

BRAND EQUITY IN THE METAVERSE • CAROLYN DAWKINS THE CLINIQUE SVP ON THE HOLISTIC CONSUMER AND RADICAL CANDOR.

Quinta Brunson Is in a Class of Her Own • From being deeply embedded in internet culture to creating the most successful network comedy in years, the Abbott Elementary creator is setting a new standard.

Making the Grade • Before Abbott Elementary, Brunson was already pretty much everywhere.

DESPERATE MEASURES? • MARKETERS SAY THIS YEAR’S UPFRONT MIGHT FEEL LIKE BUSINESS AS USUAL, BUT A METRICS REVOLUTION IS UNDERWAY.

WHAT’S THE ALTERNATIVE? • While Nielsen data will remain the currency of record for the majority of this year’s upfront negotiations, all of the major media companies and holding companies are running their own tests with their own preferred vendors, often in concert with each other.

The Cadbury Creme Egg • HOW A BELOVED BRITISH CONFECTION CRACKED THE AMERICAN MARKET AND BECAME A SEASONAL SENSATION.

Come On Down