Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

HOW TO SELL NOW • AS INFLATION RISES, MARKETERS MUST TWEAK THEIR MESSAGING.

CREATIVITY

BIG NUMBER

The Week in Emojis

CHANGE HAPPENS

RICKY SANS • INSTAGRAM’S MEME BOSS WENT FROM ROCK TO RICKROLL.

Measuring the Metaverse • ROI-OBSESSED MARKETERS ARE GRAPPLING WITH HOW TO ASSESS THEIR IMPACT IN THE VIRTUAL WORLD.

NEWFRONTS IN THE FLESH • EXPERTS WONDER WHAT 2023 WILL LOOK LIKE AFTER A HYBRID ‘BRIDGE YEAR.’

WHO’S IN AND WHO’S OUT

Finding Harmony on Discord • THE AD-FREE MESSAGING PLATFORM IS AN ALTERNATIVE TO PASSIVE SCROLLING FOR USERS AND AN OPPORTUNITY FOR BRANDS.

CASE STUDY

THE TROUBLE WITH NFTs • AMID SLUMPING SALES, EXPERTS SAY BRANDS SELLING NONFUNGIBLE TOKENS NEED A GAME PLAN FOR PROVIDING VALUE.

SIGNS OF A SLOWDOWN

Representation on the Rise • DEPICTIONS OF THE BLACK COMMUNITY ARE SHIFTING TO DAILY LIFE AND ECONOMIC EQUITY.

No Stress, Just Vibes • HOW TO GET INFLUENCER PARTNERSHIPS RIGHT.

PIERINA MERINO • FOUNDER AND CEO, SOCIAL METAVERSE PLATFORM FLICKPLAY

MARKETING SHOULD BE A TEAM SPORT • XIOMARA WILEY COLLABORATION IS KEY FOR THE UNIVERSAL PARKS AND RESORTS CMO.

ADWEEK CREATOR. VISIONARY AWARDS • OUR SECOND ANNUAL HONORS CELEBRATE THE INNOVATORS AND INFLUENCERS DOING THE MOST GROUNDBREAKING WORK ON SOCIAL MEDIA

Social media trends can be hard to spot

STEVE AOKI IS ALL IN • ADWEEK’S CREATOR VISIONARY OF THE YEAR LETS HIS PASSION LEAD HIM TO UNCONVENTIONAL PLACES—INCLUDING THE METAVERSE.

Farrow & Ball • HOW AN ORDINARY RUSTPROOF PRIMER BECAME THE LAST WORD IN LUXURY HOUSE PAINT.

Influential, If Not Quite Likable