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Adweek

Sep 12 2022
Magazine

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

HUT, HUT, SOLD! • SUPER BOWL 57 AD INVENTORY IS 95% GONE.

CREATIVITY

BIG NUMBER

The Week in Emojis

A WINDOW INTO TIKTOK

ROAD TO BRANDWEEK • MARKETING VISIONARIES SHARE THEIR INSIGHTS AHEAD OF ADWEEK’S BRANDWEEK MIAMI EVENT.

THE BEST A BRAND CAN GET • Between Brand Genius and Brandweek, ’tis the season to celebrate marketing excellence

RISE OF THE ZOMBIE BRAND • WHY RADIOSHACK AND LIMEWIRE CLAMBERED FROM THE GRAVE TO BRING NFTS TO NOSTALGIC FANS.

Buyers Dish On Upfronts • THOUGH MEDIA COMPANIES SAW RECORD COMMITMENTS, THERE IS NO GUARANTEE OF STAYING POWER.

UPFRONT STREAMING HIGHLIGHTS • The shift from linear to streaming was on full display at the 2022 upfront.

TAKING ON BIG OIL’S MESSAGING • THIS NONPROFIT IS TRYING TO INSPIRE RADICAL CLIMATE ACTION BY DELIVERING SCIENTIFIC FACTS WITH A HUMOROUS TWIST.

The Trust Economy • HOW COMPANIES CAN EARN GOOD BRAND KARMA.

Under the Influence • PEOPLE REALLY TRUST INTERNET-FAMOUS STRANGERS IN THEIR SOCIAL FEEDS.

BETTER LIVING THROUGH SELF-CARE (AND WINE) • KIM CRAWFORD’S SUMMER-LONG CAMP KIM EMBRACED OUR ‘EAGERNESS FOR SELF-DISCOVERY.’

Brand Genius • These industry leaders epitomize their brand values while elevating performance

PHARRELL WILLIAMS • The singer-producer has deftly transposed his musical fame into an entrepreneurial empire.

BUILDING PHARRELL’S BRAND UNIVERSE

Najoh Tita-Reid • GLOBAL CMO, LOGITECH

Hiroki Asai • GLOBAL HEAD OF MARKETING, AIRBNB

Lorraine Twohill • CMO, GOOGLE

Sarah Franklin • PRESIDENT AND CMO, SALESFORCE

MARCEL MARCONDES • GLOBAL CMO, AB INBEV

Fawn Weaver • CEO AND FOUNDER, UNCLE NEAREST

Conny Braams • CHIEF DIGITAL AND COMMERCIAL OFFICER, UNILEVER

Zach Enterlin • EVP, MARKETING, HBO MAX

Nick Chavez • CMO, KFC U.S.

Russell Wager • VP, MARKETING, KIA AMERICA

PLANNED PARENTHOOD • WITH ROE V. WADE DISMANTLED, THE NONPROFIT IS BRACING FOR BATTLE.

‘BE SEEN’ WAS, IN FACT, SEEN • The “Be Seen” campaign saw a lot of engagement from Planned Parenthood supporters, which aligns with data that shows abortion is an important issue for voters.

TIME TO STEP UP • Morning Consult partnered with Politico to poll voters on what they felt a brand’s responsibility was in the fight against abortion access.

Goldfish Crackers • HOW A WOMAN FROM CONNECTICUT MADE A FISH FROM SWITZERLAND INTO A CLASSIC AMERICAN SNACK.

What Are You Driving At?


Expand title description text
Frequency: Monthly Pages: 68 Publisher: Adweek, LLC Edition: Sep 12 2022

OverDrive Magazine

  • Release date: September 11, 2022

Formats

OverDrive Magazine

Languages

English

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

HUT, HUT, SOLD! • SUPER BOWL 57 AD INVENTORY IS 95% GONE.

CREATIVITY

BIG NUMBER

The Week in Emojis

A WINDOW INTO TIKTOK

ROAD TO BRANDWEEK • MARKETING VISIONARIES SHARE THEIR INSIGHTS AHEAD OF ADWEEK’S BRANDWEEK MIAMI EVENT.

THE BEST A BRAND CAN GET • Between Brand Genius and Brandweek, ’tis the season to celebrate marketing excellence

RISE OF THE ZOMBIE BRAND • WHY RADIOSHACK AND LIMEWIRE CLAMBERED FROM THE GRAVE TO BRING NFTS TO NOSTALGIC FANS.

Buyers Dish On Upfronts • THOUGH MEDIA COMPANIES SAW RECORD COMMITMENTS, THERE IS NO GUARANTEE OF STAYING POWER.

UPFRONT STREAMING HIGHLIGHTS • The shift from linear to streaming was on full display at the 2022 upfront.

TAKING ON BIG OIL’S MESSAGING • THIS NONPROFIT IS TRYING TO INSPIRE RADICAL CLIMATE ACTION BY DELIVERING SCIENTIFIC FACTS WITH A HUMOROUS TWIST.

The Trust Economy • HOW COMPANIES CAN EARN GOOD BRAND KARMA.

Under the Influence • PEOPLE REALLY TRUST INTERNET-FAMOUS STRANGERS IN THEIR SOCIAL FEEDS.

BETTER LIVING THROUGH SELF-CARE (AND WINE) • KIM CRAWFORD’S SUMMER-LONG CAMP KIM EMBRACED OUR ‘EAGERNESS FOR SELF-DISCOVERY.’

Brand Genius • These industry leaders epitomize their brand values while elevating performance

PHARRELL WILLIAMS • The singer-producer has deftly transposed his musical fame into an entrepreneurial empire.

BUILDING PHARRELL’S BRAND UNIVERSE

Najoh Tita-Reid • GLOBAL CMO, LOGITECH

Hiroki Asai • GLOBAL HEAD OF MARKETING, AIRBNB

Lorraine Twohill • CMO, GOOGLE

Sarah Franklin • PRESIDENT AND CMO, SALESFORCE

MARCEL MARCONDES • GLOBAL CMO, AB INBEV

Fawn Weaver • CEO AND FOUNDER, UNCLE NEAREST

Conny Braams • CHIEF DIGITAL AND COMMERCIAL OFFICER, UNILEVER

Zach Enterlin • EVP, MARKETING, HBO MAX

Nick Chavez • CMO, KFC U.S.

Russell Wager • VP, MARKETING, KIA AMERICA

PLANNED PARENTHOOD • WITH ROE V. WADE DISMANTLED, THE NONPROFIT IS BRACING FOR BATTLE.

‘BE SEEN’ WAS, IN FACT, SEEN • The “Be Seen” campaign saw a lot of engagement from Planned Parenthood supporters, which aligns with data that shows abortion is an important issue for voters.

TIME TO STEP UP • Morning Consult partnered with Politico to poll voters on what they felt a brand’s responsibility was in the fight against abortion access.

Goldfish Crackers • HOW A WOMAN FROM CONNECTICUT MADE A FISH FROM SWITZERLAND INTO A CLASSIC AMERICAN SNACK.

What Are You Driving At?


Expand title description text