WIRED UK

WIRED is the Magazine for smart, intellectually curious people who need and want to know what’s next. WIRED will always deliver stimulating and compelling content and stunning design and photography. If you want an inside track to the future, then WIRED is your magazine.

WIRED UK

Creating WIRED

MUSHROOM KINGDOM • Forget the fancy flowers—the real treasure at Kew’s botanic gardens is its 1.3 million fungi specimens. And the fungarium is no mere reference library—its work is rewriting the rulebook for carbon-capture science

GETTING A TASTE FOR EATING WITHOUT WASTE • Too Good To Go says it sells food that would go in the bin —but a week spent living off its app suggests otherwise

THE PEOPLE WHO WERE GOOGLE • Before smartphones, we relied on armies of humans to answer our queries with witty responses and encyclopedic knowledge. Today’s search engines could learn something…

PRETTY IN PINK • Why did scientists insert tangerine DNA into the humble pineapple—and can this cheerful Frankenfruit really help change public opinion toward bioengineered foods?

RISING COSTS AND FALLING BIDS: WHY THE OLYMPICS IS RUNNING OUT OF HOSTS

AI’S SHAMELESS NATURE IS ITS BEST FEATURE • Let’s not teach ChatGPT and its ilk to experience self doubt—keep them awful, just like their human creators

SAVING US FROM SOCIAL MEDIA • Serial social founder Orkut Büyükkötken thinks what the world needs now is peace and love (and his latest network)

DO THE MATHS • Learn you a Haskell—the spooky, esoteric cult classic of programming languages

FIXER UPPER • Climb the career ladder as a wind turbine technician—but don’t go thinking it’s a breeze

ENTREPRENEURSHIP AT THE EDGE • Building a business on emerging tech presents unique challenges. Here’s how to solve three of them

DESIRED • WIRED’s annual edit of the intersection between luxury and technology.

RIDES

Fetish

TIME

GIN IS A WILD WEST, BUT THERE’S A NEW, SCIENTIFIC SHERIFF IN TOWN • Developments in the chemical analysis of gin could bring law and order to a sector drunk on innovation.

SOUND & VISION

TIME DIFFERENTIALS:INSIDE SEIKO’S SPLIT PERSONALITY • Grand Seiko wants to stand apart as a high-end marque—if it can finally stop being mistaken for its ubiquitous sibling.

FIRST DRAFTS:HOW MONTBLANG REWROTE ITS RULES FOR DESIGN • Montblanc pens are usually a byword for quiet craftsmanship—but its eye-boggling luxury line demands new, technologically-enhanced creative rigor.

How connecting the digital dots will boost healthcare • With expertise in digitizing public services, Netcompany is helping NHS England in its digital transformation of GP registrations—and this is only the beginning

HEALTHCARE TRANSFORMED • WIRED Health 2024 brought together practitioners, politicians, creatives and campaigners to share their visions for building a sector that’s fit for the future

FEATURES

SHE CONTAINS MULTITUDES • YOUR ONLINE GIRLFRIEND IS A WORKFORCE. I JOINED IT.

THE_TRICKY BREAKAWAY_OF_PHIL WIZARD_ • He recently deactivated the Patreon that helped him scrape together enough to get by. Now he’s a (somewhat reluctant) global ambassador for a new Olympic sport.

DELOREAN VS DELOREAN • Decades after her dad’s iconic sports car time-traveled into movie history, Kat DeLorean wants to build a modern remake. There’s just one problem: Someone else owns the trademark on her name.

_ THE FORENSIC EMPIRE OF__ ELIOT HIGGINS_ • As fakes and deceptions proliferate at record speeds, one guy has maintained a miraculous nose for the truth—the founder of Bellingcat, the world’s biggest citizen-run intelligence agency.

OUR APOLOGIES! HOUSE-AUTO-FOLD IS IN BETA. • THE ASSIGNMENT: IN SIX...