Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

THE HUMAN TOUCH • AI-GENERATED WORKS CAN’T BE COPYRIGHTED.

CREATIVITY

BIG NUMBER

ON THE MOVE

CHAMPIONS OF CHANGE

NATALIE WHITE • THE MOOLAH KICKS CEO DOESN’T TAKE ‘NO’ FOR AN ANSWER.

Is the Fall TV Season Still Relevant? • WITH STRIKES AND STREAMING, LINEAR TV LOOKS DIFFERENT NOW. HERE’S HOW ADVERTISERS CAN PIVOT.

The TV fall out

The Unspoken Truth About CMO Churn • THE REASONS BEHIND THE TURNOVER ARE NOT ALWAYS WHAT THEY SEEM.

The Story of the Harlem Globetrotters’ Return to TV • HOW PRESIDENT KEITH DAWKINS CREATES TOUCH POINTS FOR THE BRAND ALL YEAR.

Make In-Housing Work for You • HYBRID OPERATING MODELS REQUIRE LOTS OF BEHIND-THE-SCENES CHANGES.

Inflation Bites • IT’S A FRUGAL BACK-TO-SCHOOL SEASON, THOUGH SPENDING IS STILL UP FROM 2022.

Inclusion as Innovation • THESE MARKETERS STAY AHEAD BY LEAVING NO ONE BEHIND.

A FAIR SHOT • H&R BLOCK

MARKETING VANGUARD AWARDS • The most impactful CMOs exceed the standard of effective marketing leadership, drive business growth and find new customers along the way. They prove to be indispensable to their CEOs, colleagues, teams, boards and, ultimately, their businesses. These 24 marketing heads, the inaugural class of the Adweek Marketing Vanguard Awards, are those leaders. In addition to honoring our Marketing Vanguard Award winners, each honoree is paving the way for the next generation of marketing leaders, naming a Rising Star in their organization.

Marketing Inspo Straight to Your Inbox

V8 • HOW THE GREAT DEPRESSION GAVE RISE TO ONE OF AMERICA’S MOST ENDURING BEVERAGES.

Typography as Therapy • Born Social’s Paddy Smith shares his passion for creating letters.