Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

BRANDS ARE VIRTUE SIGNALING ABOUT AI • In a world struggling to tell real from fake, some brands see an opportunity.

As AI Surges, Contracts Lag • While AI is reshaping agency workflows, pricing models and governance policies remain unchanged.

How AI Is Changing Work • Marketing jobs are not being lost as much as they are becoming more difficult.

10 AI Marketing Trends for 2026 • Where the industry is headed, from agentic AI to search shifts.

LUXURY AT A PREMIUM • Credit card companies are leveling up their perks in hopes of attracting young spenders. But is it a race to the bottom?

THE SCIENCE OF POINTS MAXXING

AI POWER FIFTY • There’s no part of the advertising and marketing world that hasn’t been touched by AI. With technological leaps seemingly happening every day, companies need savvy executives comfortable on the frontiers of what’s to come. ADWEEK’s AI Power 50 recognizes the leaders driving our industry’s adoption of artificial intelligence tools, from the data and engineering talent coding algorithms to the creative and strategic professionals using AI in innovative ways. As our day-to-day work is transformed, these executives are ensuring their companies are keeping pace.

ARCHITECTS OF CULTURE 26 • What makes a great workplace? A company that knows what it is and where it’s headed is a good start, but all the goals in the world are nothing without a robust culture that inspires creativity and deepens belonging on the way to better business outcomes. ADWEEK’s inaugural Architects of Culture award celebrates senior leadership across the marketing, advertising, and technology industries who are actively creating environments where talent can learn, thrive, and make an impact. Whether through a traditional human resources role or as an executive who leads by example, these professionals are building resourceful, empathetic workplaces that value the employees helping them rise to the top.

JCPENNEY’S TURNAROUND PLAN • Marisa Thalberg is betting on buzzy marketing to save the once beloved retailer.

Catch Him If You Can • McCann global CEO Tyler Turnbull enjoys skiing for the challenge—and family time.

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