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Adweek

May 17 2021
Magazine

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

MARKETING DOESN’T ACCURATELY DEPICT MOTHERHOOD • BRANDS TIPTOE AROUND BREASTFEEDING AND POSTPARTUM RECOVERY IN ADS, CONSIDERING IT ‘CONTROVERSIAL’.

FRIENDS REUNION TO HIT HBO MAX 1 YEAR LATER THAN PLANNED

The Week in Emojis

NEW SANDY HOOK PSA COMMENTS ON REMOTE SCHOOLING

PAUL BANNISTER • WORKING WITH LEADERS ACROSS THE ONLINE AD INDUSTRY TO HELP DEVELOP NEW STANDARDS.

NAVIGATING POST-PANDEMIC MARKETING • CREATIVES ARE RACING TO GET A HIGHLY SENSITIVE MESSAGE OUT.

Marketers’ Top Upfront Priorities • BUYERS PRIORITIZE FLEXIBILITY IN A PERMANENTLY CHANGED MARKETPLACE.

OnlyBrands • SOME COMPANIES ARE EMBRACING MARKETING THROUGH THE NSFW PLATFORM.

Product Sampling Remix • AS COVID GUIDELINES ADVISED AGAINST SHARING FOOD WITH STRANGERS, BRANDS NEEDED TO ADAPT.

CHANGES IN CONSUMER BEHAVIOR DUE TO THE PANDEMIC

NFTs and the Desire to Own • A FUNDAMENTAL FEATURE OF THE MODERN HUMAN CONDITION.

Visionary Communicators • ACCORDING TO RESPONDENTS, THE BEST CMOS ARE THOSE WITH A SPECIFIC SET OF TRAITS.

KATE JOHNSON PRESIDENT OF MICROSOFT U.S.

BRAND STORYTELLING AND INCLUSIVE CORPORATIONS • BELVEDERE VODKA’S PRESIDENT AND CEO DISCUSSES THE IMPORTANCE OF GOING BACK TO THE BUSINESS OF CONNECTING.

FIXER UPPER: NETWORK EDITION • CHIP AND JOANNA GAINES RETURN TO TV FOR THEIR BIGGEST OV ERH AUL CHALLENGE YET: CREATING THEIR OWN NETWORK.

THE MAGNOLIA BRAND KEEPS BLOOMING

DISCOVERY’S UPFRONT STRATEGY FOR MAGNOLIA

AN UPFRONT FORCE TUBI RECKONED WITH • FOX EXECS SHARE THEIR POSTPANDEMIC STRATEGY—AND WHY THEY THINK TV VIEWERS WILL RETURN.

FOX’S NEW SLATE

Mr. Bubble • THE BATH SOAP MARKS 60 YEARS OF LATHERING UP KIDS—AND SAVING PARENTS SOME HOUSEWORK.

Hot-Button Television


Expand title description text
Frequency: Every other week Pages: 28 Publisher: Adweek, LLC Edition: May 17 2021

OverDrive Magazine

  • Release date: May 16, 2021

Formats

OverDrive Magazine

Languages

English

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

MARKETING DOESN’T ACCURATELY DEPICT MOTHERHOOD • BRANDS TIPTOE AROUND BREASTFEEDING AND POSTPARTUM RECOVERY IN ADS, CONSIDERING IT ‘CONTROVERSIAL’.

FRIENDS REUNION TO HIT HBO MAX 1 YEAR LATER THAN PLANNED

The Week in Emojis

NEW SANDY HOOK PSA COMMENTS ON REMOTE SCHOOLING

PAUL BANNISTER • WORKING WITH LEADERS ACROSS THE ONLINE AD INDUSTRY TO HELP DEVELOP NEW STANDARDS.

NAVIGATING POST-PANDEMIC MARKETING • CREATIVES ARE RACING TO GET A HIGHLY SENSITIVE MESSAGE OUT.

Marketers’ Top Upfront Priorities • BUYERS PRIORITIZE FLEXIBILITY IN A PERMANENTLY CHANGED MARKETPLACE.

OnlyBrands • SOME COMPANIES ARE EMBRACING MARKETING THROUGH THE NSFW PLATFORM.

Product Sampling Remix • AS COVID GUIDELINES ADVISED AGAINST SHARING FOOD WITH STRANGERS, BRANDS NEEDED TO ADAPT.

CHANGES IN CONSUMER BEHAVIOR DUE TO THE PANDEMIC

NFTs and the Desire to Own • A FUNDAMENTAL FEATURE OF THE MODERN HUMAN CONDITION.

Visionary Communicators • ACCORDING TO RESPONDENTS, THE BEST CMOS ARE THOSE WITH A SPECIFIC SET OF TRAITS.

KATE JOHNSON PRESIDENT OF MICROSOFT U.S.

BRAND STORYTELLING AND INCLUSIVE CORPORATIONS • BELVEDERE VODKA’S PRESIDENT AND CEO DISCUSSES THE IMPORTANCE OF GOING BACK TO THE BUSINESS OF CONNECTING.

FIXER UPPER: NETWORK EDITION • CHIP AND JOANNA GAINES RETURN TO TV FOR THEIR BIGGEST OV ERH AUL CHALLENGE YET: CREATING THEIR OWN NETWORK.

THE MAGNOLIA BRAND KEEPS BLOOMING

DISCOVERY’S UPFRONT STRATEGY FOR MAGNOLIA

AN UPFRONT FORCE TUBI RECKONED WITH • FOX EXECS SHARE THEIR POSTPANDEMIC STRATEGY—AND WHY THEY THINK TV VIEWERS WILL RETURN.

FOX’S NEW SLATE

Mr. Bubble • THE BATH SOAP MARKS 60 YEARS OF LATHERING UP KIDS—AND SAVING PARENTS SOME HOUSEWORK.

Hot-Button Television


Expand title description text