British GQ

GQ is the greatest magazine around, the men’s magazine with an IQ. Whether it’s fashion, sport, health, humour, politics or music, GQ covers it all with intelligence and imagination.

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British GQ

Everybody Needs a Collaborator

Inside the Barn of Perfect Things

56 Fresh Colours, Daring Prints, and Big Vibes for Spring • Take it from TikTok phenom Conan Gray: Bolder is better this season.

Meet the New Crown Prince of Sad Songs

Bridgerton’s Jonathan Bailey is Giving Us the Vapours • For actor Jonathan Bailey, becoming a leading man seemed like a long shot. Until he fell into the role of a lifetime as a charming womaniser on a little show called Bridgerton.

“Excuse Me, Is That a Murakami on Your Wrist?” • These days, you can buy a painting for your wall – or one that keeps time, says GQ watch columnist Nick Foulkes.

When Met Tech Tone • In a partnership between GQ and Google Pixel, we speak to eight creatives about the importance of visible Black photography.

Sia Gbamoi • The 28-year-old dancer from south-east London sees the progression of tech as a step towards making photography and cameras more inclusive.

Tyrone Isaac-Stuart • The 29-year-old, east London-born artist thinks that Real Tone might inspire new ways of thinking.

Botis Seva • The 31-year-old artist, choreographer and director from east London wants to use technology and art to help Black people to feel represented and valued.

Sadé and Kristina Alleyne • The 33-year-old twins from London are photographed as their authentic selves on the Google Pixel 6.

Ivan Michael Blackstock • The 35-year-old, south London-born cultural innovator and dancer explains how tools such as the Google Pixel 6’s Real Tone update will help spotlight emerging Black talent.

Your Next Fragrance Comes with a Zing • A sparky new scent is our favourite hack to a spring (re)awakening.

The 28 Best Stores in the World • Whether you go for the trousers, to sip a matcha, or just to soak up some rarefied ambience, these 28 stores from around the world demand a visit.

The Greate (e)Cars on Planet Earth • IF YOU WEREN’T following closely, you’d think that things have got grim for auto obsessives. The roads have been quiet. The showrooms, a little less vibey. Powering anything on fossil fuels feels more and more archaic. But these aren’t dark times. Almost overnight, a swell of momentum has come behind battery-powered cool. Electric cars – once the industry’s goofy younger cousin – are all grown up. And dang, they’ve gotten pretty. (And pretty driveable, too.) Partnering up with Michelin, we’ve created our first-ever GQ eCar Awards. Our winners this year are all EV wonders – from re-imagined icons to wildly ambitious next-gen zero-emissions machines. The futuristic, practical, and downright-gorgeous era of electric cars we’ve been promised is finally here. Now, grab the keys.

A Luxe Rebel for the Great Outdoors • The late great Virgil Abloh was the king of collaborations. His automotive visions – like this intrepid Maybach – were as radical as his runway collections.

The Super conductor • As a kid, Mate Rimac fitted an electric motor in his beat-up BMW. Now, his company is building some of the buzziest EVs in the world – and the Croat says he’s just getting started.

Tesla Parts, Classic Hearts • A fresh generation of EV engineers are rebuilding automotive works of art with modern power units, bringing nostalgia (and good looks) into a whole new era.

Why You Need To Visit Turkey Now • The Turquoise Coast is the perfect summer destination – incredible weather, stunning beaches, aquamarine waters. And yet, at the beautiful Maxx Royal Kemer all-inclusive resort, it’s even more...