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The Hype of Right Now • HEY, WELCOME TO SEPTEMBER, and welcome to our Hype issue. I’m writing this letter shortly after the GQ team wrapped our 2022 GQ Heroes event. It was – and forgive me if you couldn’t join us this year – an astonishing moment of community.
INFLUENTIAL • Modern polymath Fai Khadra flexes this season’s buzziest new gear.
Morfydd Clark is Here to Slay • The mesmerising breakout star of Saint Maud is on a whole new quest… to Middle Earth, leading Amazon’s impossibly ambitious The Lord of the Rings series.
7 Reasons to Get Involved in Golf’s New No-Rules Era • Whether the pandemic prompted you to buy your first set of clubs or you’ve got a set tee time with your pals, a new wave of colourful pros, genuinely cool brands, and unstuffy courses means there are more ways than ever to feed your obsession.
All Over the Rainbow • Why agonise over a single colourway, when your next timepiece could have them all? GQ watch columnist Nick Foulkes on collectors’ latest obsession.
Khaby Lame Hacked Fame, 15 Seconds At a Time • The Senegalese comedian is the most-followed on TikTok, with fashion collaborations and a string of A-list guest stars on lock. And all it took was quiet satire.
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THE HYPE LIST • A tightly curated compendium of the buzziest stuff – from cars to booze to books – supercharging the culture right now.
The Slick and Sexy HBO Banking Drama That Everyone’s Sleeping On • Industry is the first great show about a Gen Z workplace.
The Next Generation of Global Sports Stars Is Here • It’s a new era.
The Modular Couch Beloved by Frank Ocean and Kanye West • Pierre Paulin, the legendary French furniture designer, died in 2009. It’s only now that the rest of the world is catching up with his visions.
The Funky Reign of Khruangbin • The trio have long made music from another reality. And now their sound is everywhere.
A Style Trend Worth Adopting: Wear Your Sweater Over Your Shoulders Like Grandpa
We Took the Most Exciting Electric SUV on the Planet for a Spin • Rivian’s vehicles are as futuristic as Teslas and drive like Land Cruisers. But can the company keep up with demand?
Six More Insanely Cool Electric Vehicles From Around the World • The future is looking stylish.
Why Everyone’s Sipping Tequila • What was once a liquor associated with cheap shots and late-night drunk texts has, inexplicably, become the go-to drink that everyone’s ordering.
Friends With Benefits Is the Social Club of Tomorrow • The DAO can throw a hell of a party.
It’s Time to Smell Like Flowers • Five floral scents that anyone can wear.
The New Dubai Underground • The sprawling desert city has become, dare we say…cool? Four pins to drop before your next vacation.
The Hairstyles to Rock Right Now • According to the hair experts who would know.
Three New(ish) Novels Worth Devouring • Buzzy books from some of the most exciting authors around the world.
INTO PIERPAOLO’S WORLD • Valentino creative director Pierpaolo Piccioli revolutionised the legendary house by putting values and community at its centre. But his vision is even bigger than you might think.
Don Toliver is Thinking Bigger • After song-stealing hooks with some of music’s biggest names – Ye, Bieber, Eminem – Houston’s most soulful rap artist is embracing his own sound and style.
STEP INSIDE GO HEROES 2022 • Across three days this summer, we pulled together our favourite – and most talented – friends from...