Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

LET THE GAMES BEGIN • ADVERTISERS (MOSTLY) STAY THE COURSE AT THE OLYMPICS.

‘TODAY IS SOMEDAY’

BIG NUMBER

The Week in Emojis

SKATEBOARDING’S OLYMPICS DEBUT

WHY STREAMING SERVICES ARE BINGEING ON SPORTS RIGHTS DEALS

WONYA LUCAS • LEADING THE CHARGE TO INCREASE DIVERSITY AND INCLUSION IN THE HALLMARK FAMILY OF NETWORKS.

REMARRYING CREATIVE AND MEDIA • THE TWO DISCIPLINES ARE REUNITING AS DIGITAL CONTINUES TO TRANSFORM THE INDUSTRY.

ACCENTURE TAKES A CUE FROM IMPROV

Mindful Munchies • MONDELĒZ WANTS TO HELP PEOPLE REGAIN CONTROL OF LOCKDOWN-FUELED SNACKING.

CONSUMERS’ CRAVING FOR CLARITY • To get a sense of people’s relationship with food during the pandemic, data analytics firm YouGov surveyed 19,000 adults from more than a dozen countries in February 2021.

PEACOCK’S OLYMPIC-SIZE PROMOTION • NBCUNIVERSAL HOPES THE GAMES WILL STOKE STREAMING GROWTH.

PEACOCK’S OLYMPICS SLATE • THE STREAMER’S TOKYO OLYMPICS COVERAGE INCLUDES:

Keeping Up With Google • WHAT MARKETERS NEED TO KNOW ABOUT THE THIRD-PARTY COOKIE ANNOUNCEMENT.

Let’s Talk About Bitcoin, Baby • SOCIAL MEDIA CONVERSATIONS AROUND CRYPTOCURRENCY AND NFTS HAVE SOARED THIS YEAR.

ZAILEEN JANMOHAMED • HEAD OF PARTNERSHIP DEVELOPMENT AND INNOVATION, LA28

FINDING INTERNET FAME • TOM HAYES OCEAN SPRAY’S CEO ON HOW A VIRAL TIKTOK MOMENT REINVIGORATED THE LEGACY BRAND.

CHOREOGRAPHING CHANGE • AHEAD OF HIS NEXTECH 2021 APPEARANCE, WPP CEO MARK READ DISCUSSES HIS COMPANY’S DATA PLAYBOOK FOR A NEW DIGITAL AGE.

CHOREOGRAPH

WHY THE NEW DANCE?

best of tech PARTNER AWARDS • ACCORDING TO OUR COMMUNITY, THESE AD-TECH AND MAR-TECH COMPANIES, PLATFORMS AND LEADERS WERE TOPS IN THEIR CATEGORIES.

The Olympics • IT’S STILL THE WORLD’S PREMIER SPORTING EVENT, BUT THIS CHAMPION IS STARTING TO SHOW ITS AGE.

TOYOTA LOSES ITS METTLE

Know Thy Selfie