Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

CLIMATE ACCOUNTABILITY • HOW PR FIRMS SHAPE THE CONVERSATION AROUND GLOBAL WARMING. KATHRYN LUNDSTROM

CREATIVITY

BIG NUMBER

The Week in Emojis

THE COVER

CHRISTA PITTS • HOW BEING A QVC HOST PREPARED HER TO LAUNCH THE ELF ON THE SHELF.

THERE’S NO SUCH THING AS FUTURE PROOF, BUT THESE AGENCIES ARE FUTURE READY

Streamers Crash Linear’s Holiday TV Party • PLATFORMS LIKE DISCOVERY+ LOOK TO REPLICATE HALLMARK CHANNEL’S SEASONAL SUCCESS.

NFTS WIN BIG IN SPORTS • FANS ARE PRIMED FOR DIGITAL COLLECTIBLES.

Grocery Deliveries Aim to Outlast The Pandemic • SHOPPING ONLINE FOR EVERYDAY ESSENTIALS HAS NEVER BEEN EASIER.

BUY NOW, PAY LATER COMES TO MEDIA • SOME ARE MIMICKING THE DIGITAL RETAIL EXPERIENCE TO STREAMLINE THEIR COMMERCE SIDES.

Work-Life Balance Is Not Optional • YOUNG EMPLOYEES WANT MORE THAN HUSTLE AND SACRIFICE.

It’s Time to Rethink Baby Boomers • AS THE SILVER TSUNAMI CRESTS, MARKETERS MUST LEARN HOW TO SPEAK TO A MORE ACTIVE AND TECH-SAVVY COHORT.

ELIZABETH DEL VALLE • GLOBAL HEAD OF MARKETING, GAMING AND CREATOR COMMUNITIES, YOUTUBE

BUILDING A DREAM TEAM • TJ ABRAMS GROWTH REQUIRES TRUST AND BUY-IN, SAYS THE CMO OF FITNESS PLATFORM EXOS.

The Martin Agency • A YEAR AFTER DELIVERING STUNNING GROWTH, THE SHOP WINS—AGAIN—THANKS TO STELLAR WORK AND JAW-DROPPING CREATIVE.

THE WORK

STATS

SCOOP: THE BEST ADS OF 2021

TBWA • THE COLLECTIVE REMAINED DISRUPTIVE AMID CHAOS BUT CLEAVED TO ITS METHOD AND CONTINUES TO GROW.

THE WORK

STATS

MISCHIEF @NO FIXED ADDRESS • THE INDIE SHOP CREATES ‘A SAFE SPACE FOR DANGEROUS IDEAS.’

STATS

THE WORK

PUBLICIS ITALY • THE SHOP BECAME A STANDOUT BY CREATING CULTURALLY RELEVANT WORK DURING A GLOBAL CRISIS.

STATS

THE WORK

Piercing Pagoda • THE TONDABAYASHI-INSPIRED MALL MAINSTAY JUST ADDED A BIT OF BANTER TO ITS NAME.

Son of a Preacher Man