Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

WHEN BETTY WHITE WON THE SUPER BOWL • WON THE SUPER BOWL A BIG GAME AD RETURNED A CULTURAL ICON TO HER RIGHTFUL PLACE.

WHO WILL BE THE AD STAR OF SUPER BOWL 56?

The Week in Emojis

BIG NUMBER

JOSH GLODOVEZA • THE GEN ZER’S JOURNEY FROM XP TO VP AT FANJOY, THE ECOMMERCE HUB OF ONLINE CELEBRITIES—AND NOW, STUDENT ATHLETES.

CITY FOR SALE • TOURISM BOARDS LEAN INTO MARKETING THEIR AREAS’ MOST ATTRACTIVE ASSETS FOR EVENTS LIKE THE SUPER BOWL.

NFT Bowl • EXPERTS SAY DIGITAL GOODS COULD ADD IMPACT TO BIG GAME MARKETING.

BUNDLING BRANDS • MORE ADVERTISERS ARE ASKING, WHY USE YOUR SUPER BOWL AD TO SELL JUST ONE THING?

Place Your Bets • PUBLISHERS ARE TAPPING INTO SPORTS BETTING AS A WAY TO EXPAND THEIR BRANDS.

The Super Bowl Ad That Never Was • THE STORY BEHIND OLD SPICE’S ‘THE MAN YOUR MAN COULD SMELL LIKE.’

Are Super Bowl Ads Still Worth It? • COMMERCIALS, WHICH WENT FOR UP TO $7 MILLION FOR 30 SECONDS THIS YEAR, ARE COMMANDING LESS OF THE SOCIAL CONVERSATION.

CAN YOU SPOT THE BOT? • WE’RE PITTING HUMAN CREATIVES AGAINST AN AI—GUESS WHO WROTE WHICH PITCH.

WHAT’S KEEPING CMOs UP AT NIGHT? • THE ISSUES VEXING MODERN MARKETING TEAMS.

AMAZON’S FORMULA FOR SUPER BOWL SUCCESS • WITH AN AD STARRING SCARLETT JOHANSSON AND COLIN JOST, THE PLATFORM AGAIN SHOWS IT CAN LAUGH AT ITSELF.

ALEXA, SHOW ME PAST AMAZON SUPER BOWL ADS

5 SUPER BOWL ADS THAT CHANGED EVERYTHING

WHAT CRYPTO CAN LEARN FROM THE DOT-COM SUPER BOWL

HOW TO MAKE $1.2 BILLION IN TV AD REVENUE IN 19 DAYS • NBCUNIVERSAL NAVIGATES POLITICAL, MEASUREMENT AND PANDEMIC PITFALLS TO SELL THE FIRST-EVER SIMULTANEOUS SUPER BOWL AND WINTER OLYMPICS.

MEASURING THE FUTURE ///

The Super Bowl Halftime Show • HOW A 20-MINUTE STATION BREAK BECAME A MODERN MARKETING EXTRAVAGANZA.

Broadway Joe’s Famous Furs

Work Smarter. Learn, Grow and Be Inspired. • Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is the go-to publication for those who rely on its premium content to help them do their job better.