Adweek

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

STEPPING UP FOR UKRAINE • HOW THE CREATIVE INDUSTRY CAN GET INVOLVED.

CREATIVITY

BIG NUMBER

The Week in Emojis

META IN THE METAVERSE

JESSICA WILLIAMS • FROM CREDIT CARDS TO CRYPTO.

GIRL-BOSSING TOO CLOSE TO THE SUN • HOW A MOVEMENT MEANT TO EMPOWER WOMEN ENDED UP A MEME ABOUT PRIVILEGE.

WHO’S THAT GIRL?

PARAMOUNT AND WARNERMEDIA SIDELINE STREAMING STRATEGIES FOR MARCH MADNESS • HBO MAX AND PARAMOUNT+ TAKE A BACK SEAT TO NCAA’S OWN APP.

HOW BRANDS ARE REPRESENTING THE TRANSGENDER COMMUNITY • THERE’S STILL A LONG ROAD AHEAD FOR AUTHENTIC PORTRAYALS.

Why DTC Brands Love Walmart • THESE SMALLER BRANDS ARE ABLE TO REACH A NEW AUDIENCE MORE COST-EFFECTIVELY.

PAVING THE WAY • HOW TO MAKE THE PATH SMOOTHER FOR FEMALE FOUNDERS.

The Year of the Vacation • PEOPLE ARE READY TO SEE THE WORLD AGAIN, BUT IT WON’T BE LIKE BEFORE.

CARLA HASSAN • CHIEF MARKETING OFFICER JPMORGAN CHASE

IT’S NOT ENOUGH TO BE TRENDY • JASON BROWN AND KIMBERLY EVANS PAIGE NTWRK AND BET CMOS ON ALWAYS LOOKING AHEAD.

VAYNERMEDIA

BREAKTHROUGH MEDIA AGENCY OF THE YEAR • REUNITING MEDIA AND CREATIVE IS ONE THING THE AGENCY DOESN’T NEED TO WORRY ABOUT—IT’S ALWAYS BEEN IN ITS DNA.

KEY CAMPAIGNS

MEDIACOM GLOBAL MEDIA AGENCY OF THE YEAR • WINNING COCA-COLA AND STRENGTHENING ITS EXISTING RELATIONSHIPS KEPT THE AGENCY ON TOP FOR THE SECOND STRAIGHT YEAR.

KEY CAMPAIGNS

SPARK FOUNDRY U.S. MEDIA AGENCY OF THE YEAR • THE PUBLICIS GROUPE SHOP NABBED META, KFC AND MORE THAN A DOZEN OTHER CLIENTS TO POWER A MONSTER YEAR.

KEY CAMPAIGNS

Mall of America • THE RETAIL-TAINMENT COLOSSUS THAT ROSE FROM A DEFUNCT BASEBALL PARK AND CHANGED WHAT IT MEANS TO GO SHOPPING.

Great Fares Downstairs