British GQ

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British GQ

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We’re Going Crazy in the Metaverse!

26 Ways to Turn Up the Brightness on Your Summer Wardrobe

The Formation of Mae Martin • The multi-talented, multi-hyphenate creator of Netflix’s acclaimed comedy Feel Good is rewriting how we talk (and joke!) about identity. Truth is, they’re still working it out themself.

Going Deep on Watches. Extremely Deep • You may not need a watch capable of functioning 6,000 metres below sea level, but that’s what makes the new class of extreme dive watches so damn cool, says GQ watch columnist Nick Foulkes.

CRYPTO.COM IS COMING FOR YOU • All of a sudden, they’re everywhere. Matt Damon’s pitching us their services. LeBron James, too. They’re plastered all over Serie A, Formula 1, the NBA, the NHL… but what exactly does Crypto.com do? And what exactly do they want from us?

The Wild Arrival of Web3 Fashion • The metaverse is coming, and to embrace your style in the virtual realms, you might first have to completely change the way you think about fashion.

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What Went Down at The 2022 GQ Food & Drink Awards • We celebrated the very best places to eat (and drink) in Britain.

METAHUSTLERS • Savvy entrepreneurs are flocking to the metaverse to set up shop, building the next generation of imaginative businesses. Here are some of the wild things they’re pitching us, from virtual apartments to coffin NFTs to maybe even finding the love of your life

HUNK OF LOVE BURNING • How did Austin Butler, a former Nickelodeon and Disney star, beat countless other young actors to play Elvis? Why, with a little bit of luck – and an unprompted endorsement from his hero Denzel Washington.

NFT FAQ: Non-Fungible Tokens Explained • 22 questions about the insanely lucrative, uniquely confusing, distressingly scammy, and quite possibly revolutionary world of non-fungible tokens.

THE BASICS

SO YOU WANT TO BUY AN NFT

ARE NFTs THE FUTURE OF ART-OR ANYTHING ELSE?

BORED APE GOES HOLLYWOOD • It’s already the world’s most coveted NFT collection, but the BORED APE YACHT CLUB is becoming something else: highly lucrative IP. With buyers racing to make their apes the stars of films and books and albums and shows, GQ goes inside the quest to cash in on a decentralised version of Disney.

Joe Alwyn, Normal Person • With lead roles in the Sally Rooney adaptation Conversations With Friends and Claire Denis’s new film, there may be nothing the notoriously low-key actor (and Grammy-winning songwriter) can do about becoming deeply, irrevocably famous.

THE SCHOOL AS MILLIONS HAVE FLED THE WAR, ORDINARY UKRAINIANS’ LIVES HAVE BEEN TRANSFORMED, FROM CIVILIANS TO SOLDIERS AND TO VOLUNTEERS. HERE, ONE JOURNALIST TELLS OF HIS HARROWING JOURNEY OUT OF KHARKIV, AND HIS STAY AT A SCHOOL THAT HAS BECOME A WAYPOINT FOR THOSE SEEKING SAFETY.

ESCAPE TO ZOOM ISLAND • When the pandemic untethered millions of workers from their offices, a new species of digital nomad was born. They set off with laptops and passports, and have made it clear they’re never coming back. Now, on a sundappled island in the middle of the ocean, a group of them is engaged in a novel experiment that might foretell the future of work.

METAMODERN • With an armful of breezy songs and a breakout role in Euphoria, singersongwriter DOMINIC FIKE has become the multihyphenate face of the Web3 era (complete with Apple tattoo). So we enlisted him to help us figure out what, exactly, we’ll wear in the real world when life moves into the...