WIRED is the Magazine for smart, intellectually curious people who need and want to know what’s next. WIRED will always deliver stimulating and compelling content and stunning design and photography. If you want an inside track to the future, then WIRED is your magazine.
BLOCK TACKLE • Real Bedford isn’t just a small English football team in a minor league—it’s now backed by the Bitcoin of its ambitious crypto-bro owner, who sees it as his next hit investment, and a chance to reinvent the game
MAKE A MATERIAL DIFFERENCE • Carbon-neutral concrete could transform construction’s footprint—if it can scale in time
GIVING PLANT PROTEIN A FLAVOR EDIT • With shoppers finding animal-free alternatives to be an underwhelming eat, molecular farming could be the key to giving bland food products a much-needed meaty twist
IMAGING DESIGNED FOR REAL BODIES • Breast scans and more can now be multi-angle and comfortable
QUEEN OF THE NIGHT • Alessandra Tomassini heads up a team dedicated to helping Rome’s bat population survive life in the concrete jungle
GROWING DATA FOR AFRICA • The world’s most data-scarce continent is getting an upgrade: Amini, a Kenyan startup, aims to share satellite imagery and AI-powered crop-health monitoring with subsistence farmers
ZACK SNYDER NO LONGER NEEDS TO COMPROMISE • The Rebel Moon director reveals how he manages to game the Hollywood system—keeping his soul while making pretty much whatever he wants, however he wants it
Europe’s 100 Hottest Startups
EUROPE’S VC HEAT LIST • Despite another challenging year, VC funding has continued to flow to European startups, particularly in the software industry. We asked companies database Pitchbook to plot which countries and sectors have drawn the most investment so far in 2023.
How to make it: INSIDER ADVICE FROM THREE ENTREPRENEURS
CAKE BY BILLIE BELO
GOLF GOES WILD
THE CHILL PERSISTENCE OF SUNDAR PICHAI • As Google turns 25, old and new rivals are stealing the AI spotlight. Its CEO is rallying his troops to take the lead in the “greatest technology shift” of our lifetimes.
THE FILTHY, FRACTIOUS QUEST TO CLEAN INDIA’S HOLY RIVER • THE GANGES RIVER IS ONE OF THE WORLD’S MOST SACRED WATERWAYS. IT’S ALSO ONE OF ITS MOST POLLUTED. TO FIX IT, INDIA IS UNDERTAKING ONE OF THE BIGGEST ENGINEERING PROGRAMS IN THE HISTORY OF SANITATION.
THE WIRED WORLD IN 2004 • Our annual trends briefing is packed with expert insights on the year ahead, from biometric privacy to eco-anxiety, AI contracts to world-sized robots and more. Take a peek at tomorrow…
A ROBOT THE SIZE OF THE WORLD • Through sensors, actuators, and IoT devices, AIs are going to be interacting with the physical plane on a massive scale. The question is, how do we build trust in their actions?
GENE EDITS FOR ALL • CRISPR has become real medicine—now it must be made widely available
PASSING THE SNIFF TEST FOR BRAIN DISEASE • The key to early treatment of Parkinson’s, Huntington’s, ALS, and others is reliable detection—especially in those who don’t even know they’re at risk
CHANGING THE TUNE FOR ARTISTS' RIGHTS • Human creators must negotiate a new contract with their AI impersonators—one that rewards and encourages true innovation and creativity
THE BATTLE FOR BIOMETRIC PRIVACY • The pushback against ubiquitous surveillance and targeted deepfaking has begun—but regulation may fail to keep up with AI advances
WANT TO BEAT POVERTY? SHOW IT THE MONEY • The aid sector...